Every Door Direct Mail (EDDM) is a USPS service that allows businesses, including window cleaners, pressure washers, and other home service providers, to reach specific neighborhoods without needing a mailing list. This program enables targeted marketing by letting you select entire postal routes that align with your ideal customer demographics. The benefits of EDDM include low postage rates, no need for individual addresses lists, and the ability to reach a broad audience effectively. For home service businesses like yours, EDDM can be extremely effective in generating a high return on investment (ROI) due to its ability to target the local, high-potential customers you are looking for. By showcasing your services through a visually appealing large mailer, you can attract new customers and also encourage repeat business. When done right, EDDM a cost-efficient and highly impactful marketing strategy.