A "5 Around" door hanger is a strategic marketing tool used by service-based businesses to generate local leads. It involves distributing door hangers to the five neighboring homes around a job site where your service was recently performed. This simple yet effective tactic helps to create awareness and attract new customers right in the vicinity of your existing clients..

Why Are "5 Around" Door Hangers Important?

• Local Targeting: By focusing on homes near your current customers, you’re more likely to reach homeowners who have seen your work in action and may already be considering similar services.
• High ROI: The "5 Around" method is cost-effective, offering a high return on investment by targeting potential clients who are most likely to need your services.
• Increased Visibility: Your brand stays top of mind when potential clients regularly see your name and services in their neighborhood.

"Keeping Up with the Joneses"

The "Keeping Up with the Joneses" principle is a well-known psychological concept where individuals aspire to match or exceed their neighbors' standards, particularly in terms of material possessions and services. This principle is a powerful driver in local marketing, especially when using "5 Around" door hangers.

When homeowners see that their neighbors are investing in services like window cleaning, pressure washing, or landscaping, they may feel compelled to do the same to maintain or elevate their property’s appearance. By placing your door hanger on the doors of homes around your job site, you’re tapping into this natural tendency, making it more likely that these homeowners will consider your services to keep up with the perceived neighborhood standard.